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About Us

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002005002002

Happy together with citizens 5678 seoul metropolitan rapid transit.

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  • BI Concept
  • Signature
5678 SMRT

5678 SMRT’s new brand image: 'A 'Smile with YOU'signifies satisfied'

smiling customers and the pleasant and beautiful communication between our customers and us." A smile resembles the calm, gentle, crescent path of the Hangang, flowing through the heart of Seoul.
Our BI has effectively represented SMRT's leading role in Seoul’s transportation culture, smooth flow of traffic, and the values of profitable co-existence in simple and organic shape. In addition, our BI also displays the friendliness and convenient services of our transportation culture through the use of classic colors designated for subway lines 5, 6, 7 and 8.
We have especially symbolized our BI to continually promote ‘aesthetic communication’ by focusing on the corporation’s brand power and customer-oriented, value-based business management.

Color

Symbol marks a representative symbol of the construction The identity of the Corporation as a design element Construction and integrated to form the image The most important role is

  • Dream lilac : 5678 SMRT, realizing a bright future through aspiring dream DIC2425P CYAN65% MAGENTA75% WEB COLOR:RED96 GREEN50 BLUE149 #603295
  • Happy brown : 5678 SMRT, realizing a bright future through aspiring dream DIC2292P CYAN20% MAGENTA60% YELLOW95% WEB COLOR:RED204 GREEN93 BLUE12 #CC5DOC
  • Citizen green : 5678 SMRT, realizing a bright future through aspiring dream DIC374P CYAN70% MAGENTA50% YELLOW100% WEB COLOR:RED77 GREEN86 BLUE19 #4D5613
  • Love pink : 5678 SMRT, realizing a bright future through aspiring dream DIC76P MAGENTA80% YELLOW35% WEB COLOR:RED247 GREEN54 BLUE99 #F73663
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